WordPress is technically a blogging platform, but it has grown in popularity to the point where many businesses and individuals rely on WordPress for their primary web presence. As the internet has evolved, especially in the last couple of years, the features available in WordPress have made it the go-to choice for web developers and do-it-yourselfers alike.
Ease of use is the number one reason that people prefer WordPress over competing blogging and website templates. The fact that many developers have built applications to customize WordPress means that the sky is virtually the limit now as regards the appearance and functionality of a basic site. Plugins and themes can turn the simplest site into a completely unique presentation, and with a simple change of plugin and/or theme, the presentation can change instantly, without hiring a costly web designer to make changes and manage customizations.
So, WordPress is a blog platform, yes, but it has grown into the perfect website solution as well. The options for customization are literally endless, and the search-engine friendly features are undeniable. Here’s an example – Google, Bing and Yahoo love fresh, new information. They promote websites and blogs in search engine rankings for a variety of reasons, but one important reason is “freshness,” which means fresh, new content that has been posted recently, best indicated by a recent date. While you do have the option of making the date and time invisible to human readers on your WordPress posts, search engines pick up on the freshness factor and move your site higher in their rankings.
Along with the blog posting just described, WordPress also offers stand-alone pages. This is the feature that can turn your WordPress blog into a full-blown website as well. Creating pages is just as simple as writing and publishing blog posts, so it’s easy to see why businesses and individuals choose WordPress for in-house construction and maintenance of a dynamic web presence. This guarantees, quite simply, no more long waits for designers, developers and webmasters to return phone calls or complete simple tasks. Everything can be done in-house for full control of timely posting, editing, and perhaps most importantly, reader interaction.
Besides the freshness factor mentioned earlier, Google, Bing and Yahoo also look for reader interaction on every site. Genuine reader comments are a precious commodity on any website, and it just so happens that WordPress makes it super simple and inviting. When a reader is moved to make a comment on your site, you are notified so that you, or your designated website assistant can make a decision to post the comment or not. This process is called “moderation” and it can literally turn your site into a hub of activity with very little effort on your part. When your readers love your site and the search engines love your site, you are well-positioned for success on the web.
Search engine optimization is a big topic, and if you check with other website owners, especially owners of business websites, you will find that search engine optimization can also be a big expense. WordPress has reduced the process of search engine optimization down to the level of push-button simplicity. It is no longer necessary to take classes and have a deep understanding of the mechanics of the way search engines select and rank the sites on the first and following pages when you type in a search term. Website owners have spent huge amounts of money to achieve a first-page-of-Google ranking in order to attract the most visitors. But that is no longer necessary, for the most part. Even a basic WordPress site has built-in search engine optimization tools that are simple enough for anyone to use on every page and every post; they are not complicated at all.
But what if you aren’t interested in building, hosting and managing your own WordPress site? What if you simply want to enjoy the ease of posting and all the other flexible features, but you don’t want to manage the technical aspects of keeping your site fully functional in the changing environment of the web? It’s a jungle out there, so specialized companies are available with deep WordPress expertise, and they are standing by to keep your site from falling prey to hackers and attackers of all kinds. They are skilled at optimizing for speed of site loading (critically important to keep your visitors on the page long enough to get involved) and backup protection (everybody knows about backup, but it must be working daily).
All your favorite plugins and themes occasionally require updates that must be managed as well. WordPress is not a set-it-and-forget-it environment, which is a good thing because search engines are looking for freshness, and managed WordPress sites are the ultimate in freshness on the web. Live support is available to help you work through and hopefully avoid pesky, time and resource-consuming issues.
If you have experienced or listened to other people describe their experience of a website that was hacked or has crashed, you know that having a team of techies who are working to avoid those problems for all WordPress installations is another tremendous advantage of the blogging/website platform. Enhanced security is a must in the increasingly sophisticated environment of the web. Especially if your income is derived from your website, it is obvious that you cannot risk your site security to any form of breach, from inside or from outside. Managed hosting is your solution to keeping your site updated and secure.
So, now that you have a little more information, it’s easy to reply to the question, “Is WordPress a blog or a website?” The simple answer is, “both,” because it is without a doubt the most popular web platform today, and for plenty of good reasons. Whether you are building a separate blog to enhance an existing website, or building your primary website from scratch, WordPress is your number one solution for control and ease of use, with countless options for unique appearance and functionality, as well as safety and security. You won’t go wrong choosing WordPress for your business or personal web presence.